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Cold Calling Alone Comes at a Price

Cold Calling PriceIt’s 2016 and there’s one thing that won’t change this year: with technology comes disruption.

While this statement doesn’t come as a shocking surprise, it does however spark intense debate amongst hard core traditionalists within the sales industry.

It’s happened in the music industry with Napster and Apple, Uber in transportation, AirBnB with accommodation and hospitality, and the list goes on. 

It’s now happening in the world of sales. LinkedIn, literally, dominates the scale at which salespeople can operate today. Twitter opens doors to vast amounts of engagement. This is true if your buyers are online. If they’re not, do you think this will always be the case?

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