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To Write Or Not To Write: Should Sales Take Part In Creating Content?

content creation for salespeople

Short answer: it depends.

First of all, your sales professionals should be sharing content with the market at the bare minimum. Buyers are already 57% through the purchase process before sales professionals even speak to them. If you want to hit quota, it’s important that your salespeople are present in shaping their buyers’ journeys.

ceb buyers research

If you want you sales professionals to go above and beyond, they should be taking part in content creation.

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