Day: February 17, 2016

If your marketing and sales teams are working at cross purposes, the resulting disconnect can eat into your company’s financial well-being. These two departments should function as opposite sides of the same coin, but it’s not always easy to know how to initiate effective collaboration. Research cited by SiriusDecisions found that B2B organizations with tightly aligned marketing and sales achieved 24% faster revenue growth and 27% faster profit growth over a three-year period.