Account management is a laborious task that many sales professionals have to execute daily. I’m not referring to Account Management (emphasis on capitals), which is a function of managing existing accounts for your company.
I’m describing the overall account management process of executing a series of tasks for any account you’re working on – this even applies to SDRs and Account Executives who are working on active opportunities.
Social Selling is a great channel for you to manage accounts as it enables the research, collaboration and communication into accounts at incredible speeds.
I wanted to make this post tactical, so here are some classic examples of things you can do right away to get started with the process. If you’re doing some of these already, I tip my hat to you – but don’t stop, accelerate your results by diving in deeper.
