World-class organizations who look to remain competitive in today’s digitally-driven business world share one thing in common. They made sales and marketing alignment a key priority because together they become a revenue generating machine. But how do you close the gap between these two departments and adapt your existing sales practices?
If you’ve read the book The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, you know the story of Wayne Gretzky, and how he became the greatest hockey player of all time. Every day after school, Wayne practised hockey on the rink that his father had created in their backyard. The book also talks about renowned musician Yo-Yo Ma, who spent hours practising his cello. What do these two have in common? They spent countless hours honing their craft, which is the catalyst to the 10,000 hours needed to become an expert at anything.
What’s slowing your team down? No doubt you’ve devoured think pieces about motivating your employees and getting more out of sales-enablement tools, but there’s something else you’re missing. You likely don’t notice it because it’s all around you: Your shared workspace is the culprit!
We know that 57% of the buying process is out of our control, and 74% of today’s buyers are conducting more than half of their research online before making that purchase. So when your buyers turn to social media for answers, you want them to find your content! It positions you and your sales team as a trusted advisor & thought leader.
Sales professionals meet a lot of people throughout their day. Which means they are bound to run into an assortment of different prospects. This presents an opportunity to connect with each individual, understand the different personas and ultimately help solve their unique challenges.
Check out this infographic below by Zoominfo on the five most common personas of sales prospects and how to connect with them.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
