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5 Reasons Why Marketing Plays A Critical Role In Enabling Sales

Newsflash: sales enablement has evolved.

In the past, it was rolled up into HR or tied into learning. But lately, the new sales enablement role has become a merging of the sales operations team and development. This means that sales enablement is involved in the selection, training, and education of people. They are responsible for the technology (the tool stack) and the process (the methodologies and principles) that sales professionals use daily.