Do you want to grow your business faster? Don’t answer that. Of course you do. The real question is: why aren’t you looking deeper into employee advocacy? The Hinge Research Institute found that high growth firms were more than twice as likely to use employee advocacy to hit their revenue targets.
This is where you probably want to say, “Slow down. What’s employee advocacy?” Just asking that question puts you ahead of 30 percent of your competitors, according to the Hinge report. For marketing, it’s an effective way to increase content reach and engagement but your sales teams , this is crucial for building credibility, authority and thought leadership online. We all know the statistic already but 74% of today’s B2B buyers conduct more than half of their research online before making a purchase.