Blog Infographics

[Infographic] 5 Different Sales Prospects You’re Bound To Run Into

Sales professionals meet a lot of people throughout their day. Which means they are bound to run into an assortment of different prospects. This presents an opportunity to connect with each individual, understand the different personas and ultimately help solve their unique challenges.

Check out this infographic below by Zoominfo on the five most common personas of sales prospects and how to connect with them.

Blog Sales and Marketing Sales Enablement Sales Management Sales Process

Service Level Agreement (SLA): Critical For Streamlined Sales And Marketing Alignment

If you’ve been following this blog, you already know that I believe alignment between an organization’s sales and marketing departments is critical. However, did you know that the Service Level Agreement (SLA) is an important way to achieve that alignment? The SLA is THE document that builds trust and accountability between sales and marketing departments. It’s going through the act of building the SLA and readdressing the SLA every month in a meeting that builds the foundation for sales and marketing alignment.

Unfortunately, only 43% of marketing and sales operations leaders have lead response SLAs in place, and most are not being governed. And only 11 percent of survey respondents reported having jointly managed SLAs according to SiriusDecisions.