If you’re a sales leader or professional, you’ve likely been made aware of the growing importance of social networking. You may have a LinkedIn profile and a Twitter account, too. Enter further down the rabbit hole and you may already be trying to prospect using these tools as well.
But sending InMails and tweets just won’t cut it for most of us. Buyers are busy. They’ve got things to do. They’re not waiting – and, in many cases, are not looking forward to – your messages.
While that may be seemingly obvious, the question is why this is the case.
