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9 Reasons Misalignment Is Detrimental To Your Social Selling Efforts

9 Reasons Misalignment Is Detrimental To Your Social Selling EffortsAttention both departments on the revenue-generating team. Can you identify the single biggest problem in your department? The correct answer: sales and marketing are misaligned.

If that wasn’t your response, you’re not alone. According to SiriusDecisions, 58% of marketing and sales operations leaders rated their sales and marketing operations alignment as “poor.” In fact, most people don’t believe this is true or that this misalignment exists. However, it’s a huge issue for many organizations, and this misalignment is negatively affecting your success. Without proper alignment, you cannot achieve Social Selling.

But how do you know if these two departments are misaligned? Here are nine ways that you can quickly identify a disconnection between sales and marketing.