When you hear the term “content”, we immediately relate it to marketing. But the reality is that content is the currency of the modern buyer. It affects they way buyers learn and convert at every stage of the buyer’s funnel. In fact, according to Forrester 74% of today’s B2B buyers conduct more than half of their research online before making a purchase.
But how is your sales team responding to these new buying trends? How are they fully leveraging content? Using employee advocacy can help establish your sales team’s authority, credibility and, more importantly, increase the number of relevant conversations that they have with buyers. For marketers, it is an effective way to increase content reach and engagement with their target audience.