In a recent webinar with The American Marketing Association (AMA), marketers from around the country were asked about their organizations were doing around Social Selling. For those of us that are in the Social Selling world, there were many positive signs.
For example, 20% of respondents indicated that they have plans to roll-out Social Selling while over 40% said that their sales professionals were dabbling in it. Asking this question even a year ago wouldn’t have seen numbers this high in either of these categories.
So as you begin to think about implementing your Social Selling strategies and programs, I’d like to provide you with three high-level obstacles that you’ll need to focus on and have plans to firmly address.
