Categories
Blog Content Marketing Digital Selling Digital Transformation Sales and Marketing Sales Enablement Sales Management Sales Process

Marketing vs. Sales Enablement: Who Fosters Digital Transformation?

Marketing VS Sales Enablement

“Marketing is absolutely the place to drive this transformation [in sales]… If you don’t have a corporate strategy around social media and social selling, and if you don’t proactively build that strategy collectively with sales, then however many number of sales people you have is however many strategies you have. It’s completely intersected.” –Bryan Jones, VP Commercial Marketing at Dell

I recently read this quote from Bryan Jones, VP Commercial Marketing at Dell. I both agree and disagree with Bryan. Here’s why.

In world-class organizations, digital transformation is the role of the sales enablement department. Sales enablement is part of the Revenue Generating team, which includes sales operations, sales, and marketing. Great sales enablement teams connect these commercial departments, and act as the bridge between the VP of Sales and the VP of Marketing.

Categories
Blog Uncategorized

Content Roundup: Content That’s Shaken, Not Stirred