You have changed. I have changed. Buyers have changed. 74% of today’s B2B buyers conduct more than half of their research online before making a purchase, and Forrester predicts that 12% of all B2B sales in the US will take place online by 2020.
That’s the reality of living in the digital economy.
When was the last time you made a big decision without going online first to research? How often are you on your mobile every day? Checking Facebook, Twitter or LinkedIn?
Even if we deny that things around us are not being impacted digitally, that’s not stopping this reality from progressing fast. There is a ton of opportunity but of course change brings challenges. Society, businesses, and individuals are experiencing things constantly that we haven’t before.
Do you have all the answers on how to create effective digital business models? Does anyone?
It’s a continuous journey, we are all doing our best to figure it out.
