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Overcoming This Common Sales Objection: No Budget

Overcoming This Common Sales Objection No Budget No ProblemDo your prospects often tell you “I don’t have budget?”

This is one of the most common objections sales professionals hear. But as a business owner and CEO of Sales for Life, when I reflect on the last few years, most of the big ticket items we’ve purchased, or big changes we’ve made—were rarely included in our assumed cash flow statements and P&L reports for the upcoming fiscal year.

What we end up spending money on is often quite different than what we had budgeted for in our business plan.