When things get better, change is easy. Nobody with a smartphone longs for the days of desk phones. You don’t hear people complaining that they can’t find low-definition TVs anymore.
A widely dispersed yet seemingly instantaneous transformation is known as a sea change. If you’re still out to sea about adopting Social Selling techniques or think it’s merely a temporary shift, (remember when people said that the Internet was only a fad?), these stats will prove it’s time to lower the boom and change tack before some other ship sails off with your leads.