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The New Role Of Sales: 3 Surprising Skills You’ll Need To Succeed

Before I discuss the future, let’s look back at how the role of sales professionals has evolved. When I founded Sales for Life on January 1, 2010, I intended to take all of the Sales 2.0 best practices (such as cold calling and inside sales best practices) and coach local Toronto businesses on how to build SDR and ADR inside sales teams. At that time, I had just been exposed to marketing automation, live chat, inbound lead notification tools, and auto-dialers—and was confident that was the absolute future of selling.

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5 Ways to Make Your B2B Inbound Leads Work Harder