When applying for a traditional sales or marketing role in the future, here’s what you’ll hear:
“Congratulations! Welcome to the Revenue Department.”
That’s right, this entire concept of sales & marketing living in silos will have to blow up one day. My Spidey Senses aren’t strong enough to predict exactly when this will occur but, through some leading indicators that are fairly evident to those that are observing, it will happen within the next 10 years.