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Numbers Don’t Lie: If Your Buyers Are Online Then So Should You

If Your Buyers Are Online Then So Should YouMany of us in the Social Selling circles talk about a stat that CEB has researched that reveals that 57% of a B2B buyer’s journey is now done online without a sales person. In fact, this data point has been out for some time now.

For whatever reason, this stat has rubbed many people the wrong way!