Sales enablement is becoming a hot topic. And the role of enablement has changed a lot over the last five years. Five years ago, enablement was essentially an extension of the HR department. But times have changed. And sophisticated companies are realizing that having enablement linked to HR doesn’t work for sales and marketing departments. There’s a new enablement department on the horizon, and it will change the landscape of sales and marketing to increase commercial outcomes exponentially. Here’s how.
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