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7 Email Mistakes Salespeople Should Avoid When Pitching

7 Email Mistakes Sales People Should Avoid When PitchingIn today’s competitive business environment, it is critical that salespeople leverage all available channels to connect with prospects. One often overlooked sales tool is email pitching. Despite commonly quoted statistics indicating around 99 percent of email campaigns are unsuccessful, this channel can be a powerful technique to initiate a mutually beneficial dialogue — but only if done correctly.

Here are seven critical mistakes salespeople make that dramatically decrease the value of their email communications.