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Why Product Training For Sales Is Ineffective

Why Product Training For Sales Is IneffectiveThere’s a huge problem that I’ve noticed time and time again with most sales kickoffs.

At these events, the sales leadership and sales enablement teams are spending two to three days on company product training. This means that the majority of time is spent diving deep into the minute details of your own products and services. Now you may be thinking that this is a positive thing, and may be wondering what’s wrong with this picture?

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