Be forewarned – this is Part 2 of many more. I wish that wasn’t the case but there are too many misconceptions about Social Selling in the market that are outright false. There are still naysayers who don’t believe that the buyer has changed. The same people have also neglected social altogether by opting for traditional sales techniques such as cold calling even though they’ve been proven to becoming less effective.
Take a look in particular at this shocking conversation on LinkedIn! It represents just one example of the many discussions Social Selling sparks in many organizations. For privacy reasons, I’ve redacted their names.
