Breaking news! The modern buyer has changed, again!
Okay, I’m just joking. I know you’ve heard this a million and one times already but you’ll hear it again now for million and two times: the buyer has changed. Your buyers are online doing their research (about everything from their company’s challenges to their favourite dessert) before even contacting you.
Content marketing is tough. But it doesn’t have to hurt.
I was lucky enough to snag a ticket to INBOUND 2015, which took place last week in Boston.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
