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Why Sundays Are A Critical Part Of Growing Your Business

Why Sundays are a Critical Part of Growing Your BusinessAs a sales leader, do you find yourself working seven days a week, trying to keep multiple balls in the air so your business will succeed? If you’re constantly on the treadmill of the daily grind, you may be spinning your wheels and setting yourself up for burnout.

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Blog Social Selling

One Unexpected Benefit Of Social Selling: Customer Success

One Unexpected Benefit of Social SellingWhen it comes to Social Selling, I’ve seen it all. So I’m not easily surprised.

But on a recent call I had with Renee Ducre, Director of Digital Marketing, IBM Commerce, Mobile, and Social at IBM, she was describing one of the major benefits of Social Selling, and what she said threw me for a loop.

She said that one of Social Selling’s biggest benefits is its ability to lower customer support costs at the enterprise level.

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How To Take The Perfect LinkedIn Profile Photo

 

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Lower Customer Support Costs With Social Selling

 

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Content Roundup: Time to Get Personal

Today’s buyer has a cluttered inbox and high expectations. One of the best ways to grab their attention and win them over? Personalization!

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The influence of Social Proof for sales

 

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Beyond LinkedIn: The Elements Of A Successful Social Selling Program [Free ebook]

The Elements of A Successful Social Selling Program Many start Social Selling with LinkedIn tips and features, such as Advanced Search, Job Change Alerts, and LinkedIn Groups. However that only scratches the surface. This ebook will help you understand how to build a successful Social Selling strategy and implement a routine that consistently accelerates revenue and pipeline.

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Customer Marketing With Content [eBook]

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You’ve generated a lead, nurtured them into an SQL, and Sales has turned them into a customer.

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Blog Digital Selling Digital Transformation Social Selling

Digital Transformation: A Peek Into The Future Of Social Selling

I’ve been thinking a lot about the future of Social Selling lately—and there’s no question that it’s evolving. I’m reminded of Social Selling evangelist Jill Rowley and Steve Woods, co-founder of Eloqua (now the CTO of Nudge), who described the evolution of Social Selling well. They said it reminded them of the marketing automation space.

The marketing automation space was created Steve Woods for Eloqua in 2000. Fifteen years later, it’s a staple for the marketing industry. Marketing automation has taken archaic based marketing and turned it into insights analytics based marketing.

Whether your company is ready for it or not, there is a progression happening. And the future of Social Selling lies in the creation of digital selling departments. Enterprise level organizations are already doing this, and over the next five years, it will be the norm.

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5 Marketo Hacks That Will Turn You Into a Marketing Automation Rockstar

Marketo

Marketo is actually a tremendously powerful rules engine that just so happens to be focused on making your sales funnel perform.