Month: August 2015

Just as social media became a thing that most businesses “had to do” in order to keep up, so, too, did content marketing catch on for many companies both large and small. 

As much as content can help B2B businesses generate inbound traffic, increase engagement, and establish your brand as an industry authority, I’m going to take a wild guess and assume that most content marketers are using content primarily to generate leads.

In an age where getting your prospects’ attention is hard (and maintaining and retaining it is even harder), lead nurturing is an effective way to stay in their minds in the days and weeks after a prospect has passed a milestone in the buyer journey and become a lead.