In sales, you need to demonstrate credibility and establish trust before you can get a “Yes.” According to a 2014 study on B2B social buying habits conducted by market intelligence firm International Data Corporation and sponsored by LinkedIn:
- 75% of the B2B buyers use Social Media to make buying decisions.
- 50% of B2B buyers use LinkedIn as a source for making purchase decisions.
- 76% of B2B buyers prefer to work with recommendations from their professional network.
