If you’ve been following our blog, you already know that Social Selling is hot right now. Since its inception in 2012, it has exploded in the marketplace. But there’s another term that we often encounter these days: Digital Selling.
The first thing you have to know about Social Selling and digital selling is that they are two distinct processes. If we are to create an org chart, Social Selling would be under the umbrella of Digital Selling. These terms are not interchangeable. The ultimate goal, however, is the same: to educate and influence the buyer and hopefully close a deal.