I assume by now you must have read at least a dozen articles with ‘predictions’ and ‘trends’ for Sales in the next few years. If I may say so, like many of you, I have been disappointed by the obviousness of prophecies like, “buyers will rule in 2015” or “cold calling isn’t as effective as it used to be”.
But if anyone can offer a credible forecast for the near-future trends that will change the way salespeople connect with buyers, and the way smart companies will work in 2015 and beyond, it’s the people who are most influencing the sales world right now.
