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One Unexpected Benefit Of Social Selling: Customer Success

One Unexpected Benefit of Social SellingWhen it comes to Social Selling, I’ve seen it all. So I’m not easily surprised.

But on a recent call I had with Renee Ducre, Director of Digital Marketing, IBM Commerce, Mobile, and Social at IBM, she was describing one of the major benefits of Social Selling, and what she said threw me for a loop.

She said that one of Social Selling’s biggest benefits is its ability to lower customer support costs at the enterprise level.

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Lower Customer Support Costs With Social Selling

 

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How To Take The Perfect LinkedIn Profile Photo

 

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Content Roundup: Time to Get Personal

Today’s buyer has a cluttered inbox and high expectations. One of the best ways to grab their attention and win them over? Personalization!