“A lot of people think that any online or social media process is just Facebook time.”
Tynan Fischer, Chief Operating Officer at NH Learning Solutions, believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity, he says, for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. In his experience, it is important to understand how to use content and most importantly, how to align content to the buyer’s journey.
Relationships in business are expected, but they mean nothing without value.
On January 2nd, 2002 I joined a hot technology company in Toronto (where I’m based) as an Inside Sales Representative. My job was to man the phones, help prospects and clients, take orders and the like. As my first real job out of College, it was something I’ll never forget.
Your LinkedIn Profile photo is your badge of honor. You should wear it with pride and show off those pearly whites of yours. 
