The right content can gradually transform ordinary sales professionals into a trusted resource, thought leader and industry expert. In fact, 74% of buyers choose the sales professional that was first to add value and insight. Although content isn’t a super power, sales professionals really need to put their finest capes on and help save the day for their buyers. So what are you doing to relieve your buyer’s pain points? Blogs, eBooks, videos, webinars, and other forms of content can all be a part in your tool belt.
Trust is earned. And with so much sketchy content out there nowadays, you really have to give your audience a reason to trust you.
Let’s face it: Even if content marketers were blessed with an extra set of arms, a bottomless bucket of motivation, and the power to freeze time, keeping up with the daily content crunch would probably still be a struggle.