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One Funnel To Rule Them All: Aligning Sales And Marketing [Video Interview]

Tynan Fischer, Chief Operating Officer at NH Learning Solutions“A lot of people think that any online or social media process is just Facebook time.”

Tynan Fischer, Chief Operating Officer at NH Learning Solutions, believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity, he says, for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. In his experience, it is important to understand how to use content and most importantly, how to align content to the buyer’s journey.

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How to Leverage Products (Like Content) In Your Inbound Strategy


Today I’d like for you to take off your content marketing hat and put on a different kind of hat — your product hat.