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Engaging Buyers With Video (Spielberg Not Required)

Engaging Buyers with Video 2015 is the year of video!

That’s what we’ve been hearing since mid-2014. Everyone in marketing has been talking about the power of video to reach, teach and influence B2B buyers. And why not? Video is an effortless and smart way to convey emotion and ideas like 2D mediums can’t deliver.

But, how can sales professionals take advantage of this?

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Content Roundup: Once Upon A Content Marketing Time

Once upon a time, there lived a troubled B2B content marketer. While this marketer had everything any good content marketer could wish for—a documented content strategy, a super productive content team, and an Uberflip Hub—there was just one thing he was having trouble accomplishing.