When I first heard about SlideShare—the “YouTube of PowerPoint presentations”—my initial, uncensored reaction was:
Be where your buyers are today: online.
Sales professionals who are socially-driven are growing pipeline and revenue and those who are not, are missing massive opportunities. As buyers change their behaviors and research online, traditional techniques just don’t cut it anymore.
Everyone says that a blog is essential for business growth, but anyone who’s ever been tasked with running one knows that it can be difficult to keep it going. The need to create new, original, and insightful content on a regular basis can be a hassle, but it’s an important discipline to develop.
You probably already know that providing valuable content to your potential customers is critical to starting relevant conversations with buyers and creating a successful Social Selling program. But if you’re looking to take your content to the next level, LinkedIn Publishing should be an essential tool in your sales arsenal.
It’s no secret that Marketing Automation has become a necessity and a powerful tool for modern marketers.
If you follow sports, you likely witnessed a nail-biting Championship Series between the Cleveland Cavaliers lead by LeBron James Vs. The Golden State Warriors. During the basketball game, arguably the greatest player on earth ultimately fell short to a well-balanced and better team. So what does this championship series, sports and Social Selling have in common?
When it comes to Social Selling, many sales and sales enablement leaders are making a huge mistake. Let me explain. Most organizations think that they can succeed in Social Selling on the backs of a few sales professionals who just skim the surface by setting up social accounts, sharing content, and prospecting. But they do so without coordination or consistency.
This is what PeopleLinx accurately describes as random acts of social. In this scenario, only high performers who see the potential of Social Selling produce results. But the gap between the high performers and those that are struggling is vast. Watch the video below to see what I mean.
Do we use internal resources to achieve a business outcome? Or do we buy a solution outright?