With some prospects, you can give them all the most logical, most emotional, most persuasive arguments in the world about what you sell and they’re still not going to budge an inch. These are the people who want to see the numbers. While a picture may be worth a thousand words, nothing can really match one really well-supported number.
Every content team operates a little differently. In the end, however, we all have similar goals: to create the best possible content for our audience and generate leads!
Whether you’re a small business or an established company, B2B or B2C, social media is an important strategy for capturing leads and building your customer base. Email marketing, pay-per-click advertising, and other promotional strategies are all helpful, but if you aren’t engaging and building your client base on social media, you’re leaving money on the table.