Day: May 12, 2015

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Why Your DIY Social Selling Program Is A Ticking Time Bomb

Your DIY Social Selling Program Is A Ticking Time BombPeopleLinx is dead right when they report that 60% of companies are stuck with sales reps performing just “Random Acts Of Social”, as opposed to consistent Social Selling efforts that drive long-term results. The report also reveals that among those sales reps, there was no coordination of messaging, best practices – it’s every man/woman on their own.

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What You Need to Know About The Future of Predictive Lead Scoring

By now, sales and marketing execs should be somewhat familiar with the term predictive lead scoring (PSL). Put simply, PSL shops take your existing CRM or marketing automation data, enrich it with a bunch of external data signals to form your ideal customer profile, then use this profile to rank your existing leads from best to worst.

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