Day: April 23, 2015

Have you ever encountered content that made you raise an eyebrow? I don’t mean the double-eyebrow raise of pleasant surprise. I mean the suspicious single-eyebrow raise of “Something smells fishy here.”

Analogies are a content marketer’s secret weapon.

Traditional marketing just isn’t cutting it anymore. Content has become the currency in the world of marketing. Given the over-saturation of content flooding your streams, the content you produce needs to rise above the noise if you want a stake at the table. This year CMI reported that creating more engaging and higher quality content is at the top of the list for marketers in 2015.