Your LinkedIn photo is the first thing buyers see when they view your profile. It is your opportunity to make a good first impression as well as showcase your personal brand. According to LinkedIn, profiles that have a photo are actually 11X more likely to be viewed. Ultimately, this could make or break your future relationship with them.
Have you ever encountered content that made you raise an eyebrow? I don’t mean the double-eyebrow raise of pleasant surprise. I mean the suspicious single-eyebrow raise of “Something smells fishy here.”
Analogies are a content marketer’s secret weapon.
Traditional marketing just isn’t cutting it anymore. Content has become the currency in the world of marketing. Given the over-saturation of content flooding your streams, the content you produce needs to rise above the noise if you want a stake at the table. This year CMI reported that creating more engaging and higher quality content is at the top of the list for marketers in 2015.