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8 Things to Consider Before Implementing Social Selling In Your Company

So, you’re thinking about social selling and wondering “where do I start?” or “where do I navigate?” Fear not, you’ve come to the right place.

How you drive toward social selling will depend on which departmental view you have. Marketing, Enablement, Sales and Management all approach the topic of social media and social selling differently (no surprises). Each has an agenda and often times they’re at loggerheads because goals can seem contradictory.

I’ll be writing much more about the perspective of each in upcoming blogs but I wanted to start planting the seeds of initiation now.

For now, let’s jump in and start looking at some of the tactical things you’ll need to think about before implementing social selling at your company.

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The Old Era Vs. The New Era of Social Selling [Infographic]

In the strict sense of the word, sales have always been social. The following infographic describes the differences between “social selling” a few decades ago vs. the way buyers interact with sales reps and close deals today.

How has the buying journey changed since the 1940s? How do salespeople connect with prospects? Where do they find warm leads? How has technology impacted this process? Inspired by the movie Glengarry Glen Ross and created by Quotadeck, the visual below has the answer to all of those questions. Check it out!

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8 Easy-To-Use Multimedia Tools To Create Mouthwatering Sales Materials

Do you have an in-house Marketing Guru that creates all of your sales & marketing collateral for you? If so than you are one of the lucky few. For most of us, however, creating sales & marketing collateral for different parts of the sales process is simply one of the many hats we have to where. And as I’m sure you’re all well aware, creating slide decks, one pagers, intro video and other forms of multimedia that WOW our audience is often easier said than done.

Well, luckily for us modern day sales professionals, there are an ample number of tools available today on the market that can help us create impressive multimedia collateral just like a pro. Below is a detailed list of multimedia editing tools that will help you do just that. These are simple multimedia tools that can be used to design slide decks, one-pagers, blog images and promo videos. They’ll help you produce informative slide shares and videos, and assemble the kind of images that get shares and likes.

You only have a few moments to grab someone’s attention in the digital world. Your prospects will watch a video on their phones or favorite an image before they’ll read a block of text. A variety of inexpensive multimedia tools can help you produce appealing graphics and images for sales materials and presentations without any previous experience. Let’s take a quick look at the visual editing tools that will turn your visuals from blah to professional in a matter of seconds.

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The 7 Deadly Sins of Social Selling

The 7 Deadly Sign Of Social Selling

Freedom is nice. Rigid cold call scripts usually feel claustrophobic and fake, for both you and your prospects, which is one of the biggest reasons that 78 percent of social sellers do much better than their peers. Social sellers are warm and personable, the kind of people you want to do business with, online or offline.