I’m a social seller. It’s who I am when I go to bed at night. Social Selling is a part of my DNA, but I understand that others may not find it so intuitive. Many people out there have had old, out-of-date hard sales tactics drilled into them. The good news is that every one of them can become just as effective at social selling with dedicated, on-going training and strong support from management.
From all those salespeople trying to get a handle on a Social Selling routine, I tend to hear the same question over and over, asked in a hundred different ways: “What do you actually do all day?”