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You might be telling yourself, “Oh, I already emailed them” or “I don’t want to bother them again.” Falling prey to this thinking could cost you sales. Don’t be afraid to send more messages — more often than not your prospects will thank you for the reminder.

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How To Measure Your Social Selling Efforts With Your CRM [Video]

If you’ve implemented Social Selling into your organization, I applaud you. But you may have neglected to include one of the most important components of developing a Social Selling program: measurement. You need to build accountability into your key performance indicators (KPI). But how do you measure the effectiveness of your Social Selling efforts? The answer may be in a tool you probably already use: your CRM software.