Sharing, comments, and social media conversations are the three biggest indications that your prospects are really engaged with the content you are publishing. If your content is dropping into a deep well of silence, it’s time to take a hard look at what you’re doing. Great content builds your online reputation and expands your network. It enables conversations with potential clients and ultimately drives revenue. Bad content can have the opposite effect.
Here are some of the most common mistakes that sales reps make in creating content. It may be that one or more of these reasons are deterring prospects from sharing and preventing you from capturing more new leads.
