So, you’re thinking about social selling and wondering “where do I start?” or “where do I navigate?” Fear not, you’ve come to the right place.
How you drive toward social selling will depend on which departmental view you have. Marketing, Enablement, Sales and Management all approach the topic of social media and social selling differently (no surprises). Each has an agenda and often times they’re at loggerheads because goals can seem contradictory.
I’ll be writing much more about the perspective of each in upcoming blogs but I wanted to start planting the seeds of initiation now.
For now, let’s jump in and start looking at some of the tactical things you’ll need to think about before implementing social selling at your company.