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Becoming A Sales Ninja: 4 Ways To Track Your Competitors Without Them Knowing

The social web today has an invaluable amount of information about our prospect and clients that we can use to our advantage during a sales cycle. As modern sales and marketing professionals we can go online at any point during the day to find out about the interests and events that shape our buyers’ journey. These triggers can help us position ourselves more effectively to win new business and time our communications more appropriately to increase engagement. With so much information now available to us it is a wonder how business ever got done 20 years ago!?