Sales professionals know the importance of branding, but not all of them think of themselves as a brand. However, your online presence does represent you as a personal brand, so you need to make sure you are leveraging social platforms in the best possible way.
Your LinkedIn profile is one of the most valuable tools in the spectrum of social networks. And there are a number of ways you can make it more buyer-centric to ensure that it attracts the right people: your prospects. Here are some key questions to think about while you’re building your LinkedIn profile.
