Blog Content Marketing Sales Sales Advice

No content = No visibility = No pipeline

No Content = No Visibility = No Pipeline

According to Google, 88 percent of consumers say that they read an average of 10.4 pieces of content before making a buying decision. Seventy nine percent of B2B buyers also don’t talk to a sales rep until they’ve performed their own independent research.

The verdict is clear: buying patterns have changed drastically over the last two decades. It is only natural that selling patterns change as well.