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SUCCESS STORY: Social Selling & 200% Over Quota!

Social Selling in The Recruitment IndustryHere is how one sales professional became a Top Account Executive by adding social selling into his mix of sales tools.

Jelle den Dunnen may seem like an ordinary guy but don’t let that fool you. He’s a lethal weapon in the world of sales.

I had a chance to sit down with Jelle for The Social Success Factor to understand how he uses social selling to capture the hearts and minds of his buyers. Jelle insists that social is the way to go. Why? It’s because people are buying from you first. Never before have there existed such cost-effective, and in some cases free, mediums that allow sales professionals to reach out en masse and make a direct impact on buyers.

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Optimizing Engagement: When To Share Content On Social Media

As you might guess, there is no right or wrong answer when it comes to good timing for social media posts. Each media platform attracts different types of users who engage with it in various ways. That being said, studies do show trends in views, shares and clicks on the different social media platforms. Here are a few questions to answer before sharing your content:

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The Science of Social Selling: 5 Studies that Prove the Power of Social

Social sales involves much more than just tweets and posts. It is a way of nurturing prospects into long term business partners for a potentially limitless source of repeat sales and an expanding network of referrals. Now, a body of new scientific research and social selling studies are beginning to establish which aspects of social sales have made it so effective on a grand scale.

The science of social selling has been so effective because we are hard-wired to make connections and see similarities. This skill has helped us survive over the centuries and it is key to our greatest achievements. Here’s an overview of what the leading edge of science research has to tell us about the effectiveness of social selling with the world’s most social animal.

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The Importance Of Authenticity For Social Sellers [Video]

What should be your # 1 new year’s resolution in sales?

Be authentic. That’s the resolution. I’ve written about this topic before and it cannot be underestimated.

Check out this video to see what I’m talking about.

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FAQ Series: Social Messaging Best Practices For Sales Pros

In the modern age of sales we as reps have had to adapt to new ways of attracting customers. To do this, many reps and Social Sellers have begun sharing content on a daily basis to display their area of expertise. We’ve all heard it time and time again; “position yourself as a THOUGHT LEADER to your prospects.”

Well if you’re relatively new to the world of Social Selling then you’ve probably got a lot of questions about how to approach sharing content with your buying community. If that’s the case then you’re in luck because this post has been written for your benefit.

Check out the frequently asked questions I hear from reps about Social Media Posting Best Practices and let me know if you have any others via the comment box at the bottom.

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Sample – How To Post



Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these “How-To” examples from the HubSpot blog:

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The 1 Trend That Sales Enablement Isn’t Focused On…Yet [Video]

Markets, economies, company strategy are all highly influenced by trends. And one of the biggest driving factors in these decisions is demographics.

While in high school, I worked part-time as a lead generator for a Financial Advisor named Grant (I’m leaving the last name out). He was able to achieve very lucrative returns for his investors. His secret was investing with the tide. He invested in companies that were tied to the aging Canadian population.

The result? He made a KILLING.

I’ll never forget Grant and his strategy. He didn’t claim to be the smartest guy in the room but he was brilliant at picking out the demographic trend that most were missing.

Check out this video to learn more.

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How To Be An Influencer: The 6 Principles Of Persuasion [Infographic]

Understanding what motivates people helps us to better tailor our content and overall messaging to speak to their needs. The following infographic by Dr. Robert Cialdini’s, Professor Emeritus of Psychology and Marketing at Arizona State University, describes six principles of persuasion that have proven to help businesses people become influencers and achieve their goals:

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Getting In Shape: Why Social Selling Works Like Fitness [Video]

You can go the gym or you can get results. Which do you prefer?

The challenge is that most of us are so busy that it’s incredibly hard to focus. I know, if we put our minds to it you CAN do it. But, there’s one small problem: our egos. We think we can do it by ourselves. And you can do it by yourself but how much time are you going to need? Are you willing to go through the learning curve on your own? Wouldn’t you rather use a mentor to guide you?

Watch this video to see what I’m talking about!

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5 Big Mistakes People Make On Their LinkedIn Profiles

“I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison

True, that may be inspiring, but it’s terrible advice when it comes to crafting a LinkedIn profile aiming for optimum impact. First of all, you are not Thomas Edison. Second of all, LinkedIn is not the place for experimenting. You really can’t afford to make 10,000 bad first impressions.

As Koka Sexton points out, LinkedIn has emerged as the number one professional connection tool and an integral component of a social selling platform. Sales reps have found that LinkedIn profile problems have wide-ranging negative effects on personal branding across all networks. In other words, getting your LinkedIn profile right is kind of a big deal.

The reason we are focusing on mistakes – the dark side of best practices – is because they could be holding you back when you’re doing everything else right. If some of these “worst practices” hit a little too close to home, don’t panic. You’re not being picked on. The attempt is to try to help you increase your ability to sell yourself socially, boost your reputation and shine like the star that you can be.