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How To Run Effective Meetings Between Sales And Marketing [With Sample Agenda]

 Forrester Research

According to a study by Forrester Research, only eight percent of B2B companies believe they have a strong alignment between sales and marketing. This is a significant problem because without effective communication and understanding between the sales and marketing team, the whole buyer journey is affected. From lead generation, to nurturing and closing deals, the entire funnel becomes a game of missed opportunities.

As Marcus Sheridan states on The Sales Lion, “the CMO (Chief Marketing Officer) or at least someone in the marketing department should always be in attendance, with the main purpose to continue to instill the vision of the company’s digital and content marketing (including overall messaging) to the sales department.”