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You Better Watch Out: Have You Made Santa’s Social Selling List?

When the calendar turns towards December, the thoughts of sales and marketing professionals turn to… more business.

The new year, and a new start, is just around the corner, but before you can wrap 2014 in a big, red holiday bow, there are current deals that must be signed, accounts in negotiation that must be closed – all of this with the increased pressure of a compressed work schedule.

And while some sales and marketing pros may feel the stress, others may be indifferent, and still others will rise to the occasion as the top performers they’ve been throughout the year.

One thing remains certain: your end-of-year behavior will likely determine whether you find cool toys or a lump of coal in your stocking during this holiday season.