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LinkedIn’s Forgotten Rule: If You Want to Connect, Just Connect

Before the advent of social media, conversation was easy.

And by easy, I mean unencumbered.

I’m certain that accomplished sales and marketing professionals will disagree with that statement – and with good reason – the evidence is on their side.

The sales/marketing pros who have fully embraced the concept of Social Selling have leveraged social media for unprecedented access to key decision makers.

A platform like LinkedIn, the epicenter of the Social Selling universe, has made conversing and connecting with buyers and prospects a relatively pain-free process.

Or has it?

One of the most common functions executed on LinkedIn is the act of making a connection. With more than 332 million LinkedIn users, that’s a significant task.

But something noteworthy is somehow lost among the approximately 1 million or more of these daily connection requests: common sense.