Before the advent of social media, conversation was easy.
And by easy, I mean unencumbered.
I’m certain that accomplished sales and marketing professionals will disagree with that statement – and with good reason – the evidence is on their side.
The sales/marketing pros who have fully embraced the concept of Social Selling have leveraged social media for unprecedented access to key decision makers.
A platform like LinkedIn, the epicenter of the Social Selling universe, has made conversing and connecting with buyers and prospects a relatively pain-free process.
Or has it?
One of the most common functions executed on LinkedIn is the act of making a connection. With more than 332 million LinkedIn users, that’s a significant task.
But something noteworthy is somehow lost among the approximately 1 million or more of these daily connection requests: common sense.